Digital Marketing Mastery - Powered by AI Tools Program

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About Digital Marketing Program

Master the complete world of digital marketing with a modern, AI-powered approach. From SEO and paid ads to social media, email, and analytics — this course is designed to transform beginners into confident digital marketers ready for the real world.

You’ll learn every essential skill to plan, execute, and optimize digital campaigns that deliver measurable results. With BCCM & AMTIOG’s practical learning model, you’ll also explore how AI tools can simplify marketing, boost productivity, and help you scale your personal brand or business faster.

Perfect for those who want to dominate the digital landscape with both creativity and data-driven decision-making.

Mode

Live Online Classes

Total Fee

Rs. 34,999 /- Rs. 39,999 /-

Program Duration

4 Months

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Course Features

  • Hands-on projects for every marketing channel
  • AI-assisted campaign creation (content, visuals, and strategy)
  • SEO, Ads, Social Media, Email, and Analytics modules
  • Real-time mentorship and feedback
  • Certification + Portfolio-ready projects

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Course Structure & Syllabus

  • Basics of Marketing & Branding in the Digital Era
  • Understanding Consumer Behavior & Segmentation
  • Building Your Brand Identity Online
  • AI Use Case: Brainstorming brand names, taglines & positioning using AI
  • Domain, Hosting & CMS (WordPress) Setup
  • Website Planning: Structure, UX & Wireframing
  • Essential Plugins (SEO, Security, Speed)
  • Blogging Basics & Content Planning
  • AI Use Case: Generate website copy, blogs & landing page drafts
  • Designing Social Media Creatives (Canva, Figma)
  • Video Creation & Editing Essentials
  • Branding Through Visuals
  • AI Use Case: AI tools for design, thumbnails, video editing & captions
  • How Search Engines Work (Google Algorithms)
  • On-Page SEO (Keywords, Meta Tags, Content)
  • Off-Page SEO (Backlinks, Authority)
  • Technical SEO (Speed, Mobile, Indexing)
  • AI Use Case: Keyword research, content optimization & competitor analysis
  • Overview of Platforms: Facebook, Instagram, LinkedIn, YouTube, X
  • Content Planning & Social Media Calendar
  • Organic Growth Tactics (Reels, Shorts, Engagement Hacks)
  • AI Use Case: Content ideas, captions & post scheduling automation
  • Google Ads (Search, Display, YouTube)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads Basics
  • Audience Targeting & Retargeting
  • AI Use Case: Ad copy generation, creative testing & campaign optimization
  • Building an Email List (Lead Magnets)
  • Email Campaign Strategy (Promotional, Nurture, Drip)
  • WhatsApp & Chatbot Marketing
  • AI Use Case: Automated email sequences, subject line testing & chatbot prompts
  • Google Analytics 4 (Traffic, Goals, Conversion Tracking)
  • Google Tag Manager Basics
  • Microsoft Clarity & Heatmaps
  • Competitor Analysis Tools
  • AI Use Case: Automated report summaries, data visualization & actionable insights
  • Landing Page Design Principles
  • Conversion Rate Optimization (CRO) Techniques
  • Retargeting & Remarketing Campaigns
  • Affiliate & Influencer Marketing Basics
  • AI Use Case: Funnel design suggestions, A/B test ideas & copy tweaks
  • Selling with WooCommerce & Shopify Basics
  • Marketplace Selling (Amazon, Flipkart Overview)
  • Payment Gateways & Checkout Optimization
  • AI Use Case: AI for product descriptions, pricing strategies & customer support
  • Introduction to AI Marketing Tools
  • Prompt Engineering for Marketing Tasks
  • AI Tools for SEO, Ads, Content & Analytics
  • Case Studies: How AI Boosts ROI in Marketing
  • Resume Building & Portfolio Creation
  • Freelancing Platforms & Personal Branding
  • Job Interview Preparation for Marketing Roles
  • Capstone Project: Build a complete AI-powered digital marketing campaign (Website + SEO + Social + Ads + Analytics)

Admission process for 4 Months Certificatation

  • Inquiry STEP-1

    Firstly, BCCM receives students' inquiries about the courses through its website or other social media platforms.

  • Counselling STEP-2

    Upon receiving the inquiry, the counsellors call the candidates, explain the course in detail, provide them with the information they need on the program, and check the candidates' eligibility.

  • Registration Fees Payment STEP-3

    Once the course is explained and the candidate wants to take the admission, they need to pay the registration fees.

  • Admission Confirmation STEP-4

    After the fee is paid, the student will receive confirmation along with program course details.

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1-Year Diploma in Hotel Management | Short-Term Course

BCCM is offering 1 year diploma in hotel management with 100% job assistance. Gain practical experience along with industry skills.

Course Provider: Organization

Course Provider Name: BCCM

Course Provider URL: https://bccm.in/

Course Mode: Onsite

Duration: PT2240H

Repeat Count: 1

Repeat Frequency: Yearly

Course Type: Paid

Editor's Rating:
5